Juxta-position/Juxtapose- Placing one thing next to another.
Conventions- The characteristic/features/aspects that make up and contribute to a certain genre, example- fast editing, action genre. Key features that we expect as an audience. An accepted way of doing something.
Signifier- Signs, elements, characteristics that make up certain genres.
Representation- How something is shown and presented.
Stereotypes- Pre-judgement or assumption based on a person or a group of people, stereotypical view of the elderly would be that they are frail and can’t do all that much.
Connotation- The secondary meaning of something- Red-Danger, Love, Heat –what you associate with something.
De-notation- The primary meaning, what it actually is – The dog-is a pack animal. Put it into the simplest terms
Ideology- A belief or a system of values practiced throughout society.
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